New Brand

Launching a
new brand
or product?

New Brand

Creating a new brand from scratch can feel like lining up for a rollercoaster – a little exciting, but a little scary. That’s where we come in! Through a tailorable process, we discover, define, develop and design – ready for you to roll-out your brand. Igniting it’s legacy from a point of strategic sustainability, we kickstart your epic journey – a ride we’re delighted to strap in for.

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New Brand -
Workflow

01. Discover

01. Discover

The discovery stage is rooted in our belief that all brands begin with people. Here, we delve into your purpose, ambitions, industry and offering. Think: market research, competitor analyses and carving out your position in the marketplace – that spot in the hearts, minds and hands of your audience, where your new brand can thrive.

02. Define

02. Define

In a world saturating audiences with noise – if you don’t know who you’re talking to, they won’t talk back. We define your target audience, and craft your purpose, story and vision to sing externally and internally throughout your business. This is where we breathe life into your brand! What is it like? Why is it here? Who is it talking to?

03. Develop

03. Develop

Now that we know who you are and who you’re talking to, we develop how you talk and what you say. What are your key selling points? Your tone of voice? These are vital to your identity. Armed with years of strategic experience, we make sure we get it right.

04. Design

04. Design

Design – the fun stuff! Harnessing the strategic pillars of your brand architecture, our creatives carefully develop colours, shapes, tones, typefaces, symbols, motifs, moods and atmospheres to synergise and bolster your desired brand position.

05. Roll-out

05. Roll-out

With your verbal and visual identities locked and loaded in your arsenal, it’s time to execute your vision. Maintaining our psychologically-rooted approach, we strategise and roll-out each element. Packaging? Website design and development? Advertising collateral? Digital profiles? Each business requires something different. One thing that won’t change – you’re branded, and branded well.

Brand
Launch

Start your
brand journey

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Amazing response from the local trade.

“The branding and packaging is very distinctive from anything else in the spirits industry.”

- Tim - Damaged Goods Distilling Co
Damaged Goods Distilling Co.
A vibrant bottle of Final Squeeze Citrus Gin against a colourful background.

See our work

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Start a project today and speak with our brand experts.

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