Rebrand

By understanding your past goals and current ambitions, we rediscover your offering and vision for the future. Through thorough research and competitor analyses, we audit your brand. Where is it currently, versus where you want it to be? We spotlight that special place in the hearts and minds of your consumers, where your brand can reinvent itself, and thrive.

An undefined brand will shout from the rooftops, and hope someone listens. In the redefining process, we get to know your audience intimately – greeting, understanding, connecting with and whispering – only to them. We craft your purpose, story and vision to inform both the external and internal worlds of your business – bringing your refreshed brand to life.

The redevelopment stage arms your brand to converse with its audience at each and every touchpoint. From social, to web to retail marketing – we define how you talk, and what you say. We animate your brand’s voice, and define your product’s value. With a passion for building memorable brands, we listen better – so your consumers will too.

Harnessing the pillars of your brand architecture, we learn what’s working and what isn’t. The broad spectrum of redesign spans from developing new packaging and tweaking logos, to renaming a product or retail line altogether! Our creatives combine colour, shape, typefaces, motifs and moods to help your brand shed its old skin, slip into new clothes and step out onto the shelves.

With your verbal and visual identities locked and loaded in your arsenal, it’s time to execute your rebrand. Fresh packaging? Capturing attention at your point of sale? Designing a memorable e-commerce experience? Whatever your product requires – we make sure it’s rolled-out with both passion and consistency.