Rebrand

Is your
brand due for
a fresh take?

Rebrand

Whether you’re tweaking your identity, positioning to a new audience or diversifying your offering – a strong rebrand is where our true strategic work shines. We learn where you’ve been, what’s happened along the way and where you want to go. By bringing your brand evolution to fruition, we help it reach its full potential.

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Rebrand -
Workflow

01. Rediscover

01. Rediscover

By understanding your past goals and current ambitions, we rediscover your offering and vision for the future. Through thorough research and competitor analyses, we audit your brand. Where is it currently, versus where you want it to be? We spotlight that special place in the hearts and minds of your consumers, where your brand can reinvent itself, and thrive.

02. Define

02. Define

An undefined brand will shout from the rooftops, and hope someone listens. In the redefining process, we get to know your audience intimately – greeting, understanding, connecting with and whispering – only to them. We craft your purpose, story and vision to inform both the external and internal worlds of your business – bringing your refreshed brand to life.

03. Develop

03. Develop

The redevelopment stage arms your brand to converse with its audience at each and every touchpoint. From social, to web to retail marketing – we define how you talk, and what you say. We animate your brand’s voice, and define your product’s value. With a passion for building memorable brands, we listen better – so your consumers will too.

04. Design

04. Design

Harnessing the pillars of your brand architecture, we learn what’s working and what isn’t. The broad spectrum of redesign spans from developing new packaging and tweaking logos, to renaming a product or retail line altogether! Our creatives combine colour, shape, typefaces, motifs and moods to help your brand shed its old skin, slip into new clothes and step out onto the shelves.

05. Roll-out

05. Roll-out

With your verbal and visual identities locked and loaded in your arsenal, it’s time to execute your rebrand. Fresh packaging? Capturing attention at your point of sale? Designing a memorable e-commerce experience? Whatever your product requires – we make sure it’s rolled-out with both passion and consistency.

Rebrand
Launch

Start your
rebrand journey

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Global leader in sexual wellness

“A successful launch into the market and customer retention through all packaging refresh.”

- Sarah Flipp - LifeStyles Condoms
LifeStyles
Four LifeStyles condom boxes in various colors and styles, including Regular, Protect, and Closer Fit, displayed on a blue background, highlighting the brand's product lineup and sustainable packaging efforts

See our work

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Start a project today and speak with our brand experts.

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