Sector:
Property Development

Scope:
Brand Identity
Brand Strategy
Tone of Voice
Logo Design
Brand Guidelines
Website Design
Marketing Collateral

Acacia is the brainchild of boutique property developers Pentagon Group, who pride themselves on prominent design and architecture, rather than cookie cutter solutions and mass production. The development is nestled in-amongst the tree-lined-streets and park-strewn-suburbs of Ashburton in Melbourne, hence the development of the name as an ode to the Acacia tree itself.

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We evolved the brand further and created a visual identity, comprised of a neutral colour palette, coupled with earth-toned greens, graphical elements and minimalist design: a key feature of the building’s architecture. The website is grid-like – a further nod to the design of the physical space. All renders were created from scratch and evoke the high-end quality you’d expect as an owner of one of these architecturally stunning, high-end residences.