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Engaging with your customers

11/01/21  | By Brandwell

6 Steps For a Successful Brand In a Changing Economy | Part 6 I don’t know about you but our email inboxes are pretty full at this time of year. …

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Establishing trust in periods of crisis

14/12/20  | By aircraft

6 Steps For a Successful Brand In a Changing Economy | Part 5 CAUTION: This article references the phrase “unprecedented times” which may be triggering for some readers. Brandwell does …

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Strategic Brand Positioning

9/11/20  | By aircraft

6 Steps For a Successful Brand In a Changing Economy | Part 4 Creating a brand without strategic positioning is like swinging at a pinata- take a good look at …

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Customer Perception

9/10/20  | By aircraft

6 Steps For a Successful Brand In a Changing Economy | Part 3 Your brand is the connection between your business and your customers. So whilst building a strong brand …

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Define your competitors

7/09/20  | By aircraft

6 Steps For a Successful Brand In a Changing Economy | Part 2 For all your differences, there’s one big thing that you and your competitors have in common and …

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