Insights

When a company releases a brand under its main brand it is called a sub-brand. When Coca-Cola launched Diet Coke in 1982 it was creating a sub-brand. Sub-brands are great …

Food packaging is big business in Australia. Comprising over 65% of all packaging in the country, and worth between $10 and $10.5 billion. Modern packaging is increasingly finding new ways …

When brands create an emotional connection with customers it can build a closeness and a deep personal relationship that fosters trust, loyalty and advocacy.  Brand emotional connection is when customers have …

Packaging design is an important part of a brand’s identity. It is not just something the product is housed in. It is the first thing a consumer sees and the …

In today’s fast-paced consumer-driven environment, it is understandable that companies are feeling the pressure to stay ‘on top of the game’ and increase their market audience by creating and delivering …

Packaging is an important part of a brand’s identity as it can communicate a brand’s story, personality and values. However, it is not just about the design of the packaging. …