Using Brand Testing Methods to Shape Brand Success
In most cases, it’s better to make an important decision with relevant information, than without. That is no different when it comes to branding or rebranding a business. How, though, can you …
In most cases, it’s better to make an important decision with relevant information, than without. That is no different when it comes to branding or rebranding a business. How, though, can you …
Brand positioning strategies are an important consideration for any branding process, and is ultimately integral to a brand’s success. In any market, to become successful, a brand must stand out …
Your brand represents your business to customers, the market and even potential employees. A strong brand ensures your business can stand out in an overcrowded market, win better talent and …
Your brand name represents your story, core values & is ultimately a key part of your identity that differentiates you from the other players in the market. An impactful brand …
Brand architecture explained Every business starts small. As these businesses begin to grow and establish stronger brand identities, it is not uncommon for them to begin breaking into new markets, …
It’s no secret that many FMCG brands have pinned millennials as their primary target market and geared their product and marketing accordingly. It certainly makes sense, numbers-wise. Now the largest …