Florcita is the brainchild of Pat Neale, stemming from his decade-long FMCG career, a dream of launching a company of his own, and a passion for quality tequila. Pat’s dedication to crafting the best-tasting tequila led him to the town of Zapotlan del Rey, Mexico, home to a celebrated tequila distillery known for its unique flavour profiles.

The vision for Florcita was to become a household name in the premium cocktails space. And, for the market to give tequila another shot (sans salt & lime wedge). Florcita had to stand out with a design identity that emotively captured the ‘feel good’ vibe of the brand and the uniqueness of the flavours within each bottle.

The brand was inspired by Pat’s travels across the world – Italy, Barcelona, Ibiza, Greek Islands, Singapore and Dubai – to name a few, and the fond memories that he experienced on each vacation. Cue: good food, good drinks, and good people.

Pat simply wanted to bring that holiday feeling back home to Australia. Inspirations were drawn from the idea of ‘happy hour in your happy place’ – either real (favourite beach holiday destinations) or imagined (behind the scenes: GTA Vice City may or may not have been mentioned in a workshop). After establishing Florcita’s premium yet fun brand identity, a vivid design world was developed with an emphasis on the richness of colour, and the playfulness of illustration, with vignettes that frame those feel-good vibes.

Florcita’s vibrant, evocative, and glass-half-full attitude comes to life in the lush illustrations on the packaging. Each SKU features a different feel-good scene (whether by the beach, the sea, or a body of water) with a creative twist, a nod to the brand’s unique approach to developing interesting flavour profiles. The colour selections and typography radiate a positive, warm, and welcoming energy. Finally, a recurring floral motif can be spotted throughout the packaging and website, a homage to the brand’s name (florcita, meaning little flower in Spanish) and the ‘budding’ raw potential of tequila.