BioGenesis
BioGenesis
BioGenesis partnered with us to evolve its brand into a more distinctive and future-ready presence within the highly competitive supplements market. As the business expanded its product range, it became clear that the existing identity no longer reflected the quality of the formulations or the scientific credibility behind the brand. The opportunity was to reposition BioGenesis as a premium player with a stronger, more cohesive visual language that could confidently sit across both existing and future product lines.
Sector:
Health
Scope:
Brand Identity
Logo Design
Packaging Design
Setting the scene
The primary objective of the project was to refresh the BioGenesis visual identity to better communicate product integrity, scientific grounding and premium positioning. Just as importantly, the new identity needed to be designed for scale — enabling the brand to grow its portfolio without diluting recognition or consistency. This required a system-led approach rather than a purely aesthetic update, ensuring long-term flexibility as the range evolves.
The Challenge
The challenge lay in the fragmentation of the existing brand system. Inconsistent application across packaging and communication touchpoints had weakened shelf impact and made it difficult for BioGenesis to stand out in an increasingly crowded category. We responded by developing a complete visual transformation, anchored in a more disciplined and structured design system that could bring clarity and cohesion across all expressions of the brand.
Creative Conclusions
The outcome is a modernised and elevated identity that has been successfully rolled out across both existing and new products. The refreshed system includes a refined master brand identity, updated typography and colour palette, and a packaging framework designed to clearly establish hierarchy and product differentiation. BioGenesis now presents as a more credible, contemporary and premium supplements brand — with a scalable foundation that supports continued growth and stronger shelf presence in a competitive market.
