Packaging Refresh

Does your
packaging
need some
love?

Packaging Refresh

Creating a new brand from scratch can feel like lining up for a rollercoaster – a little exciting, but a little scary. That’s where we come in! Through a tailorable process, we discover, define, develop and design – ready for you to roll-out your brand. Igniting it’s legacy from a point of strategic sustainability, we kickstart your epic journey – a ride we’re delighted to strap in for.

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Packaging Refresh -
Workflow

01. Discover

01. Discover

The discovery stage is rooted in our belief that all brands begin with people. Here, we delve into your purpose, ambitions, industry and offering. Think: market research, competitor analyses and carving out your position in the marketplace – that spot in the hearts, minds and hands of your audience, where your new brand can thrive.

02. Develop

02. Develop

Now that we know who you are and who you’re talking to, we develop how you talk and what you say. What are your key selling points? Your tone of voice? These are vital to your identity. Armed with years of strategic experience, we make sure we get it right.

03. Design

03. Design

Design – the fun stuff! Harnessing the strategic pillars of your brand architecture, our creatives carefully develop colours, shapes, tones, typefaces, symbols, motifs, moods and atmospheres to synergise and bolster your desired brand position.

04. Testing

04. Testing

With your verbal and visual identities locked and loaded in your arsenal, it’s time to execute your vision. Maintaining our psychologically-rooted approach, we strategise and roll-out each element. Packaging? Website design and development? Advertising collateral? Digital profiles? Each business requires something different. One thing that won’t change – you’re branded, and branded well.

05. Final Art

05. Final Art

With your verbal and visual identities locked and loaded in your arsenal, it’s time to execute your vision. Maintaining our psychologically-rooted approach, we strategise and roll-out each element. Packaging? Website design and development? Advertising collateral? Digital profiles? Each business requires something different. One thing that won’t change – you’re branded, and branded well.

Product Launch

Start your
brand journey

Let's chat

Start a project today and speak with our brand experts.

Let's chat