Packaging Refresh

The discovery stage is rooted in our belief that all brands begin with people. Here, we delve into your purpose, ambitions, industry and offering. Think: market research, competitor analyses and carving out your position in the marketplace – that spot in the hearts, minds and hands of your audience, where your new brand can thrive.

Now that we know who you are and who you’re talking to, we develop how you talk and what you say. What are your key selling points? Your tone of voice? These are vital to your identity. Armed with years of strategic experience, we make sure we get it right.

Design – the fun stuff! Harnessing the strategic pillars of your brand architecture, our creatives carefully develop colours, shapes, tones, typefaces, symbols, motifs, moods and atmospheres to synergise and bolster your desired brand position.

With your verbal and visual identities locked and loaded in your arsenal, it’s time to execute your vision. Maintaining our psychologically-rooted approach, we strategise and roll-out each element. Packaging? Website design and development? Advertising collateral? Digital profiles? Each business requires something different. One thing that won’t change – you’re branded, and branded well.

With your verbal and visual identities locked and loaded in your arsenal, it’s time to execute your vision. Maintaining our psychologically-rooted approach, we strategise and roll-out each element. Packaging? Website design and development? Advertising collateral? Digital profiles? Each business requires something different. One thing that won’t change – you’re branded, and branded well.