Brand Testing
Where design,
data & discovery
collide.
Brand Testing
Get to know your audience better and boost your brand’s impact with our comprehensive testing methods. Whether it’s getting a feel for packaging design impressions or conducting quantitative research on message effectiveness, we’ve got you covered.
Consumer
Testing
Consumers are more than numbers, they’re hearts and brains with complex desires. Consumer testing lays the groundwork to understand your audience’s perceptions, and gain insight into their attitudes. Through focus groups and surveys, we not only spotlight your dream consumer, but shape a strategy that resonates with them.
Packaging
Testing
Ensure your packaging jumps off shelves and screens while speaking directly and purposefully to your specific FMCG target market. We test various design elements like illustrations, motifs, colours and layouts to not only optimise visual appeal, but crucially drive both engagement and purchase decisions.
Message
Testing
Fine-tune the words that critically communicate your value proposition and answer the wants and needs of your target audience. We test different messaging strategies to identify the most compelling and memorable messages that harmonise with your design, drive brand affinity, build loyalty, and stick in the subconscious.
Name
Testing
What’s in a name? Pretty much everything! As the key recall element, it’s something your point of difference should harmonise with, and above all, it has to be memorable. By testing names alongside a design, we unearth the reasons some stick, and some don’t. Here, we carefully highlight one name which connects with the audience and future-proofs your brand.
A/B
Testing
When two options are strategically sound, sometimes it’s a process of elimination. A/B testing allows us to compare versions of your brand elements, such as; logos, taglines, or designs, to determine which resonate strongest with your audience in high-traffic environments. Through this, we make data-driven decisions to optimise your brand.
- Consumer Testing
- Packaging Testing
- Message Testing
- Name Testing
- A/B Testing
Global leader in sexual wellness
LifeStyles“A successful launch into the market and customer retention through all packaging refresh.”
- Sarah Flipp - LifeStyles Condoms
New
Brand
New Brand
When we work with new brands or new products, we treat the process like we’re a founding partner. Developing a strategy for success.
Re-
brand
Rebrand
There comes a time when your brand doesn’t seem to fit anymore. Perhaps you’re held back by an image that’s smaller than your ambitions.
Skills &
Expertise
- Brand Strategy +
- Brand Design +
- Brand Packaging +
- Brand Collateral +
